But we do know that the company likes to put its own tech on sale during the deals marathon. Of course, most of the blockbuster deals won't be revealed until Amazon Prime Day starts on June 21.

Free for Prime members for a limited time is the game Battlefield 4, and new Audible Premium Plus memberships are going for 50% off.

In the US, for example, it's discounting JBL headphones starting today and slashing prices across Fire TV sets, now priced from $99.99 (HD 24-inch) to $219.99 (4K, 43-inch). That's a lot of deals across the globe, and Amazon, like proper hype man, is already offering discounts in the lead up to Prime Day 2021. While headphones proved popular in the tech category with Sony’s WF-1000XM3 truly wireless noise cancelling headphones (was £220, now £143.32, .uk) and Sennheiser’s HD 450BT wireless headphones (was £159, now £99, .uk) among the most sold.īeauty products also proved a hit with shoppers in the Prime Day 2021 sale, with TikTok-approved items like the CeraVe SA smoothing cleanser (was £12, now £9.17, .uk) and Maybelline’s New York lash sensational sky high mascara (£9.99, .uk) among the bestsellers, alongside the Revlon one-step volumizer (was £59.99, now £42, .uk) and the Philips lumea prestige IPL hair removal device (£359, .uk).(Image credit: Amazon) What will be on sale for Amazon Prime Day?Īmazon Prime Day 2021 will consist of more than two million deals worldwide and will occur in 20 countries, including the US, UK, Australia and even China. Other top-selling products in the UK were among home appliances, including the Shark anti hair wrap cordless stick vacuum cleaner (£399.99, .uk), the Instant Pot duo 7-in-1 electric pressure cooker (was £89.99, now £81.07, .uk) and the Ninja Food air fryer (£94, .uk). According to the retailer, the Fire TV stick 4K ultra HD with Alexa voice remote (was £49.99, now £34.99, .uk) was the most popular item purchased during Prime Day 2021 in the UK, while shoppers also saw impressive discounts on the Echo dot (was £49.99, now £34.99, .uk), Echo show 8 (was £99.99, now £64.99, .uk) and Kindle paperwhite (was £129.99, now £94.99, .uk).

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